Congratulations! You've successfully navigated the challenging process of trademark registration. But what's next? For many trademark owners, this is the beginning of a journey to preserve and enhance the value of their trademark. The following are important steps that trademark owners should take after their trademark is registered.

After a trademark is officially registered, it is important to use the registered trademark symbol ®. This symbol informs the public that the trademark is registered and provides legal advantages in enforcing the trademark. It can deter potential infringers who understand that a registered trademark means that the law supports your exclusive right to use the mark.

You can use the symbol anywhere you use your trademark. This includes product packaging, marketing materials, your website, and other advertising platforms. It is usually placed in the upper right or lower right corner of the trademark. However, the placement may vary depending on the design of your trademark.

It is important to remember that you should only use the ® symbol after your trademark has been officially registered. Use prior to official registration may result in rejection of your application by the USPTO and may also be considered deceptive or misleading in some jurisdictions.

Once your trademark is registered, you must ensure that no one else is using it without your permission. Monitor your trademark regularly to prevent dilution or infringement. This includes searching the Internet, social media platforms, domain names, and trademark databases. If you discover potential infringement, consult with Markavo® to understand the best course of action.

A trademark requires regular maintenance to remain valid. Be sure to meet all required deadlines for maintenance documents and fees. For example, in the United States, renewals must be filed between the fifth and sixth year from the date of registration and every ten years from the date of registration.

Consistent use of your trademark is essential. Altering your mark can potentially weaken its legal protection. Make sure you use your mark exactly as it was registered, including the same fonts, colors, and stylization. If you change the wording or any design elements, consult with Markavo® to determine if you need to file the new changes.

As your business grows, consider expanding your trademark portfolio to include new product lines, services, or logos. This can provide broader protection for your trademark.

Trademark rights are generally limited to the country or territory in which the trademark is registered. If you plan to offer your goods or services internationally, you should consider registering your trademark in those countries as well. An international trademark strategy can provide broad protection for your trademark.

If your company is located in the United States, Markavo® can help you file trademarks internationally through the World Intellectual Property Organization.

If your company is located outside the U.S., you will likely need to hire a trademark attorney in your jurisdiction to file through the World Intellectual Property Organization. Alternatively, you can hire an attorney in the jurisdiction where you are seeking protection.

As a trademark owner, your work doesn't end with registration. Maintaining and enhancing the value of your trademark requires regular attention and care. Make sure you understand all of the responsibilities that come with owning a registered trademark, and consider hiring a legal professional to help you protect your mark. Remember, a well-maintained trademark is an invaluable asset to your business.