Launching and growing a retail business on Amazon can unlock access to a vast global market. However, the platform's competitive nature means sellers often face unethical tactics from rivals trying to undercut their success.
One common issue involves the sale of low-quality counterfeit products that mimic successful items. Worse still, counterfeiters might falsely accuse you of selling fake goods. Whether you're a seasoned Amazon seller or just starting, proactive protection of your brand is crucial. Consulting with a specialist in Amazon Brand Registry can help you navigate your options for safeguarding your business.
What is Amazon Brand Registry?
Amazon Brand Registry is a program designed to help sellers protect their brands. By enrolling, sellers gain access to robust tools that help manage and secure their brand’s online presence, enhancing their business's value and reputation.
Additionally, you can use the ™ symbol on product listings and branding materials to assert your claim over the trademark, even before it is formally registered with the USPTO.
Amazon’s Brand Registry initiative underscores its commitment to protecting sellers from counterfeiters and bad actors. By joining, sellers can more effectively manage their brand and combat intellectual property infringement. Here are the primary benefits:
Enhanced Brand Control
Enrollment in the Brand Registry provides sellers with greater authority over their product listings. This ensures that all information displayed to customers is accurate, preserving the integrity of the brand.
Incorporating the ™ symbol in your product listings and promotional materials on Amazon can further emphasize your ownership and discourage unauthorized use.
Advanced Infringement Detection
Amazon equips registered sellers with sophisticated tools to identify and report intellectual property violations. This helps in promptly addressing unauthorized use of your brand.
Proactive Brand Protections
Registered sellers can furnish Amazon with additional brand details, enabling proactive measures to prevent other sellers from using your trademarked logos or marks fraudulently.
How to Enroll?
The enrollment process requires the following information:
Display the ™ symbol on relevant materials during the enrollment process to signify your ownership claim while awaiting trademark registration.
- The name of your trademarked brand
- Your trademark application number issued by the USPTO.
- Categories of products under your brand
It’s possible to enroll while your trademark application is still pending. Practically, this means you can being the process the moment your application is officially filed when your attorney provides you your trademark application serial number issued by the USPTO.
During the verification process, Amazon will issue a unique code to the attorney of record for your trademark application. The attorney will provide you with this code, which you must submit to complete the registration.
The serial number is provided to you by your Markavo attorney when they submit your application and provide you with the official filing receipt. You can then start the process with Amazon by visiting https://brandservices.amazon.com