The Walmart Brand Portal is Walmart's tool for brand owners who sell on Walmart's marketplace and want to protect their trademarks and product listings. It is the closest Walmart equivalent to Amazon Brand Registry. Enrollment generally requires an active U.S. trademark registration.
You apply in the official Brand Portal, not through Markavo: Walmart Brand Portal.
What the portal is for
Once you are approved, you can:
Report trademark, copyright, and patent problems, including counterfeit listings
Track those reports in one dashboard
Keep tighter control over who is allowed to list your products
Add more than one trademark, if each has an active USPTO registration
The goal is to keep unauthorized or counterfeit listings off your brand pages.
How to enroll
Confirm you own an active USPTO trademark registration for the brand, or that you are an authorized representative of the owner. A pending application is usually not enough for Walmart the way it can be for Amazon.
If you do not already have a Walmart Seller Center account, create one.
Open the Brand Portal application and enter the brand name, trademark registration details, and contact information.
Walmart will review the application and may ask for more proof of ownership.
After approval, log in and use the portal to monitor listings and file reports. Walmart also publishes training material inside Seller Center.
If you still need a U.S. registration before you can enroll, see U.S. trademarks. To compare the Amazon path, see The Amazon Brand Registry.