Markavo®

Trademarks include names, slogans, and logos. Registering word and logo marks offers broad protection, recognition, and legal benefits.

The difference between a word mark and a logo.

Accurately select goods and services for trademark applications, ensuring use in U.S. commerce and considering future business plans.

Selecting the Proper Goods and Services for U.S. Trademark Applications

The "natural zone of expansion" extends trademark rights to foreseeable related goods and services.

The Natural Zone of Expansion Doctrine

Developing a "family of trademarks" boosts legal protection by registering similar trademarks with a common element.

Creating a Family of Trademarks: Strategic Advantages and Legal Considerations

Common questions about Markavo's Trademark Application Service

Trademark Application Service FAQs

"Common commercial names" of products and services are required.

Describing Goods and Services to the Trademark Office

Logo, Wordmark, or Slogans? Products, Services or Everything?

What to Trademark?

Single book titles can’t be trademarked, but series titles can be, as they signify a consistent source and brand, like “Harry Potter.”

Trademarking Book Titles in the U.S.: When One Book Isn't Enough

Methods and ways of doing things can't be trademarked - until they become products or services.

Why You Can't Trademark a Method (And What to Do Instead)

Characters in creative works don't always qualify for trademark protection given use in commerce requirements.

How to Trademark Comic Book and Cartoon Characters

The “Literal Element” in logo trademarks aids USPTO searches but protects only the full design, not standalone text.

Understanding the Literal Element in Logo Trademark Applications

There are many things that surprisingly can't be trademarked

Common Misconceptions

Free Trademark Search

File a New U.S. Trademark Application

Find answers and get help from Intercom Support and Community Experts

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